user-centered *product design (technical products in marketing)
user-centered *product design: Companies are increasingly turning to users and customers to help develop new products. Why is this? Explore a range of ways that companies engage with users, and the challenges and opportunities involved with different approaches. How does the Design Fallacy limit the front-loaded design process?
Points need to be included:
1.Understanding potential users of new products, and basic ways to understand how consumers and users appropriate new products and services,
2.How potential users are conceived of, and engaged with in design, development and marketing processes. cover different types of knowledge, and how this is created, and used/mis-used.
3. look at some case studies of User-centred and user-led design, and how this allows potential users to become a source of expert knowledge (Antorini et al 2012; Williams et all 2006)
4.Example of User involvement – LEGO http://sloanreview.mit.edu/article/collaborating-with-customer-communities-lessons-from-the-lego-group/
5.the concept of Personas as a tool for bringing awareness of the otherwise hidden ‘user’ into the networks creating a new product.
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