SUPPLY CHAIN THEORY
During this SLP I have pick the Frito-Lay, Inc
Overview of the Session Long Project (SLP)
This Session Long Project is about the Supply Chain. It is divided into 5 assignments just like all other SLPs at TUI. Each assignment focuses on a different aspect of the Supply Chain: SLP1 is focusing on a specific product, the producer of that product, and the key competitors in that industry as well as the suppliers and customers of the target company. SLP2 extends the Supply Chain discussed in SLP1 into what is known as the Extended Enterprise Supply Chain, which explodes the supplier channels all the way back to the Raw Materials and those industries which provide the raw materials. And it explodes the Customers frontwards all the way to the Retail and consumer. SLP3 then looks at this EESC and identifies the transportation methods used and where the three modes of water, rail, and road are key aspects. SLP4 then explores the EESC to identify the issues with the environment and sustainability. The last SLP looks at the whole infrastructure of the U.S. including the transportation network, energy, and communications and discusses the state of the infrastructure and possible solutions for its improvement.
Assignment 1 – the Primary Supply Chain
Want to review about how to Research and Write Academic Papers?
This SLP, like most other SLPs in TUI courses, requires research and writing academic papers. You need to know how to use and cite references correctly. You learned how to do this ETH501.
But just in case you need a refresher, here are two links to help you.
TUI’s Well Written Paper
Purdue’s Online Writing Library (OWL)
Read the resources for SLP1 in the Background page.
For this first SLP you will choose a product and a company that you will use throughout all of the SLPs.
Choose a consumer product – one of these:
hockey stick, or
Choose a company that produces this product in the USA (materials may come from abroad). You will research this product, company and the industry and the related Supply Chain.
You can go to several websites to find out how the product is made and what the corresponding materials are that are needed to produce it:
www.madehow.com, and http://en.wikipedia.org/wiki/Main_Page are two possible websites. There are others if you search for them.
Once you have chosen a product, you can search for a company that produces this product. Then you can research this company and the specific brand. Search the company’s website. If it is a publicly held company you can find its 10k report for good information. And also search ProQuest for articles about this company.
What is the size of the market for this general product, e.g. how many of these are sold or the total sales of these per year at the retail level?
What is the brand of the product and the company you are focusing on and what is its market share for this product? What are the locations of the company in the US?
Then research the competition for this product
What are 3 – 5 competitors of this company and their market share for their brands?
Now research the supply chain:
Upstream Supply Chain. What are the key supplies and materials needed to produce this product? Include not only the materials that go into the product, but also any packaging that is needed. Identify as many of the actual supplier companies as you can and where they are located in the U.S.
Downstream Supply Chain. What are the customers of this company/industry? Do they sell to distributors, wholesalers, retailers? Identify as many customers as you can and where they are located in the U.S.
Generate a diagram of this Supply Chain including the specific company/industry and showing the suppliers and customers.
Session Long Project
Choose a product from the list and find a company that produces this product in the USA. Research this company and this product. Identify the size of the market. Identify the
SLP Assignment Expectations
The paper should include:major locations of the company. Identify key competitors in the industry. Identify key components, materials and packaging needed to produce this product. Identify key upstream and downstream aspects of the supply chain and locations of suppliers and customers. Discuss this supply chain. Generate a diagram of the SC.
Background: review and discuss the product, company, and industry
Diagram: Include a diagram of the Supply Chain
Industry Competitors: Identify the competitors to the target company and the competing brands.
Supply Chain Discussion: Discuss key upstream (supplies/suppliers) and downstream (customers) aspects of the SC and locations of each.
Clarity and Organization: The paper should be well organized and clearly discuss the various topics and issues in depth and breadth.
Use of references and citations: at least four (4) proper references should be used correctly, cited in the text, and listed in the references using an appropriate style; It is not necessary to use APA format, but it is suggested that this format be used or another format similar.
Length: The paper should be three to four pages – the body of the paper excluding title page and references page.
NOTE: You will need to do independent research and find at least four appropriate references.