strategy briefing paper of Wm Morrison supermarket
Main topic-The supermarket Wm Morrison has recently committed itself to an ambitious cost-advantage strategy in an effort to defeat more recent entrants to the market such as Lidl and Aldi. Evaluate this approach and discuss whether an established supermarket such as Morrison can be successful by following this approach.
Requirement-Senior business executives’ time is precious. In line with this you are to produce a short (500 word) briefing paper addressing one of the following strategic issues.
The briefing paper should take the form of a memo to the board of the relevant organisation, and should draw upon your understanding of Strategy course material and any other relevant topics from your degree. Start out with (1) a short introduction of the company’s current situation (approx. 100w), then provide the executives with (2) an analysis of the industry and relevant competition (approx. 200w), and (3) present your conclusions about the strategic positioning and the potential of the company (approx. 200w).
Your work should be up-to-date, reflect your research skills and include appropriate citations and references to strategic tools and frameworks you are using.