Persuasive Messages

Persuasive Messages

Order Description

Understanding of a successful business communication through reading, writing, and small group discussions.

COURSE SYLLABUS (QA/CE/01)

Course title    Management communication
Course code    MGT 102
Credits    3 hours
Prerequisite(s)    None
Study program(s)    UGR

A.    Purpose statement

B.    Course description

C.    Textbook(s)
No.    Author    Title    Publisher
1    Locker, Kitty, and Kaczmarek, Stephen.      Business Communication: Building Critical Skills, 5th ed.      McGraw-Hill International Edition, 2011.

D.    Reference texts

E.    Other resources

F.    Course learning outcomes
Upon the successful completion of the course, students are expected to …
No.    Learning Outcome
1    Adapt business messages to type of audience and workplace situation

2    Display awareness of the values, beliefs, and practices in other business cultures

3    Compose well-formatted business letters, memos, and emails

4    Choose an appropriate structure for positive, negative, and persuasive messages

5    Display active listening skills

6    Plan and conduct effective business meetings

G.    Course outline
Week    Topic    Supplementary Material
1    Course Outline
Introduction    In class writing exercise
2    Module 1 (Business Communication, Management, and Success)
3    Module 2 (Adapting your Message to your Audience)
Small Talk in the Business Environment    Homework Assignment #1
4    Module 17 (Listening- Face to Face Communication)
5    Communication over the Telephone
6    Presentation skills     In class group presentations
7    Module 6 (You-attitude)    In class writing exercise
8     MID-TERM EXAMS
9    Module 7/10 (Positive Emphasis/ Informative and Positive Messages)    Homework Assignment #3
10    Module 11 (Negative Messages)
11    Module 12 (Persuasive Messages)    Homework Assignment #4
12    Module 13 (Email Messages)    In class writing exercise
13    Module 9 (Format for Letters and Memos)
14     Final Exams

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