D5 Public Relations

D5 Public Relations

Order Description

Answer the following questions:

What competencies were you able to develop in researching and writing the Comprehensive Project due in Unit 5? How did you leverage feedback from your peers in the

Discussion Board for Units 1- 4 in completing the Project? How will these competencies and knowledge support your career advancement in management?

Unit 5 Project to be used as a reference:

Managing a Crisis

Crisis management and crisis communications are specialized business disciplines. In times of crisis, companies can act in a number of ways, from ignoring the

situation and hoping it passes in the next news cycle to aggressively defending itself after the fact. Smart companies have plans that can be used in any crisis

situation.

Using the company developed in the Unit 4 Individual Project, select a crisis that negatively affects the business from a legal or image standpoint. Develop a series

of scenario statements that you write ahead of time that you will present to the management and legal departments so that they may be used swiftly in a time of crisis.

Presentation Script

Create a script to accompany the presentation. It should include background on the crisis, how the situation will be handled, and the rationale for the scenario

statements.

This part of the Individual Project should be at least 2 to 3 pages (single-spaced).

PowerPoint Presentation

Create a professional PowerPoint presentation. You will be assessed on the design of the presentation, including colors, backgrounds, professionalism, font, and

graphics. Optional content includes sound, videos, and animation.

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