Commercial Modelling for Events – External funding research report

Commercial Modelling for Events – External funding research report

Order Description

Students are to research an ongoing sustainable and
commercially successful event and analyse why it has
been so successful through such partnership and
financing models eg, a sponsorship program, joint
venture, venture capital or private/public partnership.
Selection of the event should be based on evidence such
as relevant facts or figures from credible sources [not
Wikipedia!], to demonstrate that this event is
commercially viable and sustainable.
Students are to submit a written analysis report of their
researched event. The report needs to include 5-10
professional and academic references sourced from
credible references eg, textbooks and databases such as
Ebsco, Proquest or Gale available through the college
library. Web based research is to be used only secondary
to professional and academic references, and sources are to
be credible ie, not Wikipedia!

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