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Pls, do not forget to reference these books too as they’re the core for this subject.
Recommended texts and reference sources:
Key Text:
West D., Ford J., and Ibrahim E. (2010). Strategic Marketing: Creating Competitive Advantage, 2nd edition. Oxford Press, UK.

Supplementary key text :
Aaker., D.A. and McLoughlin D. (2014) Strategic Market Management European Edn.Wiley. UK

1200 Words.

Critically appraise the current marketing strategy of Aldi Supermarkets in the UK.  You are to review their in-store and marketing activities and offerings. You are to frame your assessment in the form of a report to the CEO of ALDI UK. You should conclude your report with your own personal recommendation(s) based on your analysis.

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