Advertising Campaign for Tesco
Paper, Order, or Assignment Requirements
Brand we choose : Tesco
The coursework Brief will be attached.
Need of ressurection
Create advertising campaign (budget need to be included, need to be realistic)
Backrground, where they are, where do they want to be, how marketing communication gonna help them? Market share, competitor.
Prepare Advertising Brief, Communication Brief, and also Marcom to reach the objectives.
Advertising Campaign, (could use the idea of this https://www.youtube.com/watch?v=fGaVFRzTTP4 ) virtual store for Tesco in Underground, Bus, etc.
*we are aiming for distinction, so please make it well done
Example of previous report will be attached.